About me

22 Years in Dubai. Lebanese.
I specialize in creating bold, meaningful work across industries, with deep expertise in fintech and banking communications. Art is my foundation, but I have a thing for smart, copy-led ideas and pushing boundaries. With award-winning campaigns under my belt and a growing focus on AI’s potential in creativity, I thrive on turning complex challenges into simple, striking creative solutions. Conceptual, strategic, and never afraid to provoke.