HSBC Premier Relaunch – UAE
For HSBC's global “Everything Premier" relaunch, I wrote and created the UAE's 60-second film on a tight budget, competing against higher-spend markets like India, Mexico, and London.
Shot in Dubai with director Chadi Younes, we blended on-location cinematography with stock footage, green-screen graphics, and seamless VFX to send the protagonist on a cinematic, world-spanning journey that felt premium and effortless.
The result: a polished, emotionally engaging piece that impressed the brand clients from Singapore and London, who regarded it among the best globally—if not the best.
Burj Khalifa Projection
As part of the UAE launch for the enhanced HSBC Premier, I created a 60-second animated projection on the Burj Khalifa in HSBC's 2D illustration style, pushing beyond the brand's usual guidelines and marking a first for them in this approach. I developed the distinctive illustrative look and led the animation direction, crafting an emotive story of a woman's ascent through life's key moments, underscored by a powerful, uplifting soundtrack. Delivered on a limited budget with hands-on involvement in every production detail, the activation earned strong appreciation from HSBC's global headquarters as a standout execution.