Dubai Cares Scavenger Hunt

A city-wide gamified campaign that turns passive awareness into active participation. 15 unique light-bulb installations each created in collaboration with 15 local Dubai artists. Placed across the city, each representing a core value of Dubai Cares. Participants use the Dubai Cares app to receive challenges, follow clues, locate and scan the glowing bulbs’ QR codes, and progress through the hunt. Completing it unlocks prizes while creating playful, memorable engagement with the cause.

Social Media Video to launch the hunt, Directed by Jac Mulder; Muddville Dubai

Interviews with the Artists were developed in order to generate content on Social Media and create buzz around the hunt.
"Miaser Al habori is the artist behind the “Tolerance” structure. Her artistic representation is inspired by the harmony of Islamic pattern art, where every line and geometric element intersects with another to paint a beautiful picture of unity and order."

Lama Khatib Daniel is the artist behind the “Ambition” structure. Her passion for comics early on led her to an intensive contemplation on the human portrait and figure. The use of natural elements and narrations both in Arabic and English are frequently seen in her work.