KIA Blind Ride Challenge (proactive idea for a pitch)

Basically, we “kidnap” people (with their okay, obviously), blindfold them, throw them in a KIA, and drive them around. The only way they get to take the blindfold off and get out? Guess what car they’re actually riding in. Most people (real reactions) swear it’s a BMW, Mercedes, Audi, something fancy because the ride feels way too smooth, quiet, and premium for what they expect from a KIA. Then boom. Reveal. It’s a KIA.

Filmed their shocked, laughing reactions for killer social content. Super fun way to flip the script on old-school perceptions and show KIA’s actually leveled up big time.