Head of Creative
Head of Creative
DUBAI CARES SCAVENGER HUNT
A city-wide scavenger hunt was launched using 15 uniquely designed Bulbs by various artists and creative team members at the agency including myself from the 8th - 29th January 2018.
Social Media Video to launch the hunt, Directed by Jac Mulder; Muddville Dubai
Interviews with the Artists were developed in order to generate content on Social Media and create buzz around the hunt.
"Miaser Al habori is the artist behind the “Tolerance” structure. Her artistic representation is inspired by the harmony of Islamic pattern art, where every line and geometric element intersects with another to paint a beautiful picture of unity and order."
Lama Khatib Daniel is the artist behind the “Ambition” structure. Her passion for comics early on led her to an intensive contemplation on the human portrait and figure. The use of natural elements and narrations both in Arabic and English are frequently seen in her work.
Khalid Al Ameri | Local Influences were also invited to participate in the hunt and contribute to our campaign in their own way.
