Brief & Context: HSBC UAE is perceived as a traditional and serious legacy bank.
Facing tough competition from local emerging banks who generally attract a younger audience especially with a major shift towards mobile banking.
The task is to communicate HSBC’s Mobile Banking App which allows 10 minute account opening and immediate digital debit/credit access.
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Idea: This fully integrated Offline/Online campaign was uniquely designed to break through the expected visual identity of HSBC while keeping the brand’s guidelines in place, and of course maintaining the Iconic HSBC HEX as part of the visual language.
Launched Feb 1 - 2024
Main Campaign 60 Seconds English Film
Out of Home and Malls
